For years, we searched for the perfect hair care routine, but nothing ever felt quite right. Our hair needs specific care, and generic formulas just didn't work.
That frustration became our mission. Combining modern technology with a deep care for personalization, we knew there had to be a better way.
That's how røre was born: personalized haircare, tailored to your unique hair type, goals, and needs.
What started as a personal solution has grown into a movement. And now, we're on a mission to bring customized haircare to people all across Europe.
Because no two heads of hair are the same. And finally, shampoo doesn't have to be either.
Each bottle is freshly made in our Amsterdam lab, evolving with your hair, your lifestyle, and even your climate. Because personalized care shouldn't stand still, and neither should you.
Our in-house R&D team blends powerful natural and clean synthetic ingredients, all ethically sourced and chosen for maximum impact. Every formula is designed to deliver visible, lasting results you can actually feel.
we're committed to doing good, for your hair, the planet, and the people on it. From carbon-neutral production to responsible sourcing, every step is designed with impact in mind. And with 1% of every order donated to KiKa, your purchase helps fund life-saving childhood cancer research.
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