Avocado Oil
Deep hydration
Packed with vitamins and nutrients, helps replenish moisture and improve manageability.
Paraben freeSulphate freeCruelty freeVeganOrganic ingredients
Custom haircare,
made for your hair type
Røre creates made-to-measure formulas, tailored to your hair type, goals and lifestyle — made in Amsterdam with clean ingredients for visible, real results.
2 + 1 free
on any three custom formulas
Natural Ingredients
Every formula is built from clean, naturally-derived ingredients — each one chosen to do something real for your hair, scalp and lengths.
Argan Oil
Nourished lengths
Deeply nourishes and softens hair, helping improve smoothness and natural shine without weighing it down.
Jojoba Oil
Balanced scalp
Helps support healthy-looking hair and scalp while delivering lightweight moisture without buildup.
Coconut Extract
Softening care
Conditions and softens the hair, improving manageability while maintaining a lightweight feel.
Shea Butter
Moisture support
Adds lasting softness and hydration, helping protect hair from dryness and external stress.
Green Tea Extract
Protective care
Rich in antioxidants, helps support scalp health and protect hair from environmental stressors.
Rice Protein
Strength support
Helps reinforce the appearance of stronger, healthier-looking hair while improving body and resilience.
Real results from real people
I've tried so many products that promised results, but Røre actually delivered. My curls are defined, soft and frizz-free — and the custom quiz was spot on.
I've always had dry, frizzy hair, but since I started using Røre's custom shampoo and conditioner it feels so much healthier. Obsessed.
The fact that it's made just for me makes such a difference. My formula evolves with the seasons, and my hair has never looked better.
Obsessed with how soft my hair feels. Even my hairdresser noticed. I'm never going back to shop-bought shampoo.
I have curls and most products only half work. Røre genuinely felt like it was made for my hair — and it is.
What I love most? That I could say no to fragrance and silicones. My scalp is finally calm.
Your questions, answered.
Our products are formulated with carefully selected ingredients and intended for daily use. That said, no cosmetic product can guarantee it is completely free of allergic reactions for everyone.
The formulas contain fragrance and functional ingredients that may cause sensitivity in a small number of people. If you have a known allergy or very sensitive skin, we always recommend checking the ingredient list (INCI) first and patch-testing the product on a small area of skin beforehand.
If in doubt, we advise consulting a dermatologist or specialist.
Yes! We offer flexible subscriptions that you can pause, adjust or cancel at any time — so you never have to worry about running out.
Please note: every formula is made just for you, so processing can take a little longer.
Processing time
Orders are processed within 2–7 working days, then dispatched.
Delivery
UK delivery takes 1–2 working days via Royal Mail. During busy periods (such as Christmas or Black Friday) this may take a little longer.
Shipping
We offer free premium shipping, including insurance against theft, loss or damage.
Tracking
As soon as your order is dispatched, you'll receive an email with a tracking code.
Through our online hair quiz, we ask about your hair type, thickness, moisture balance, sensitivities and preferences. This forms the basis for your personalised formula.
Our products are not 100% natural.
The formulas combine ingredients of natural origin with carefully selected functional ingredients. This combination makes for effective, stable and pleasant-to-use products that do what they promise.
All products are vegan and contain no animal-derived ingredients. They are also never tested on animals.
As we don't currently hold an official vegan certification, we don't position the products as certified vegan.
Our products are made with gentle formulas and are suitable for use on colour-treated hair. They cleanse and care for the hair without harsh cleansers, and are designed to leave it feeling comfortable and looked after.
Keep in mind that every hair type and colour can react differently. For the best result, we recommend using the products as directed and, if in doubt, testing on a small section of hair first.
