We believe your hair deserves the best and that starts with pure, well-thought-out ingredients.

Our base is aqua (water) , essential for hydration. The cleansing formula uses cocamidopropyl betaine and sodium cocoyl isethionate , both derived from coconut. They create a mild lather that cleanses your hair without drying it out.

To make your hair silky soft, we add PCA Glyceryl Oleate and Isoamyl Laurate , which are natural emollients that make your locks smooth and supple.

Panthenol , also known as provitamin B5, works as a real hair booster: it helps retain moisture and makes your hair stronger and shinier.

We use nourishing oils such as black cumin seed oil (Nigella Sativa Seed Oil) and argan oil (Argania Spinosa Kernel Oil) rich in antioxidants and fatty acids, perfect for dry or damaged hair.

For extra softness, Guar Hydroxypropyltrimonium Chloride , a naturally derived ingredient that makes your hair easier to comb without weighing it down.

The formula stays fresh and safe thanks to mild preservatives like benzyl alcohol , benzoic acid , and dehydroacetic acid . Sodium phytate , derived from rice, helps balance the effects of these ingredients.

Finally, a little Citric Acid to fine-tune the pH for your scalp and hair.

Carefully formulated to deliver a gentle wash and healthy hair.

Buy now and pay later in 3 interest-free installments or choose to pay within 30 days. Safe, simple and flexible.

Your hair, re-approached

Personalized hair care tailored to your hair type, needs, and style. Developed with a thoughtful balance between care and performance, leaving room for self-expression.

Conscious performance

Sulfate- and paraben-free formulas. Vegan and cruelty-free. Developed and tested with professional expertise.

Feel the difference

Lightweight formulas that condition hair, help detangle and leave it feeling clean, smooth without weighing it down.

Healthy-looking hair

Caring ingredients support the hair structure, help reduce hair breakage and contribute to a natural shine.

Step 1: Cleaning

Hydrate, cleanse and nourish your hair with a gentle, sulfate-free shampoo tailored to your hair type. Gentle vegan cleansers create a creamy lather and restore shine and softness.

Step 2: Care

Detangle and hydrate deeply with your personalized conditioner. For extra nourishment, use the hair mask weekly – ideal after coloring or chemical treatments.

Step 3: Treat

Strengthen and protect with a leave-in treatment that reduces frizz, improves texture and provides long-lasting hydration.

Step 4: Stimulate

Promote hair growth and nourish the scalp with a nourishing scalp oil – the perfect ending to a healthy hair routine.

NB:

Each shampoo is personalized and custom made, so processing may take a little longer than you are used to.

Delivery time

Orders are assembled and shipped within 2-7 business days . Delivery within the Netherlands takes 1-2 business days via PostNL . During busy periods (such as Christmas or Black Friday) this may take a little longer.

Postage costs

We offer free premium shipping , including insurance against theft, loss or damage.

Track & Trace

After shipping, you will receive an email with a tracking number to track your order.