{"product_id":"personalised-shampoo-for-straight-hair","title":"Personalised Shampoo for Straight Hair","description":"\u003cp\u003eWe believe your hair deserves more than a gentle wash. It deserves repair. That is why, in this sulphate-free shampoo for straight hair, we combine gentle cleansing with scientific hair repair.\u003c\/p\u003e\u003cp\u003eOur base is Aqua (water), essential for hydration. For cleansing we use a sulphate-free system of Sodium Lauroyl Methyl Isethionate, Lauramidopropyl Hydroxysultaine, Disodium Cocoyl Glutamate and Decyl Glucoside, mainly derived from coconut and sugar. They create a mild, creamy lather that cleanses your scalp and hair without washing away the natural shine that gives straight hair its character.\u003c\/p\u003e\u003cp\u003eAt the heart of this formula is Bis-Aminopropyl Diglycol Dimaleate, a bond-builder that repairs broken disulphide bonds in the hair fibre. These are exactly the bonds that give your hair its strength, suppleness and shine. When they break through heat styling, colouring or mechanical stress, your hair loses its shine and becomes brittle. The bond-builder reconnects that structure from within, not just on the surface.\u003c\/p\u003e","brand":"røre","offers":[{"title":"Default Title","offer_id":53092671553859,"sku":"RØS-S","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/9765\/3571\/files\/rore_shampoo_front_website-min.png?v=1767903665","url":"https:\/\/rorecare.com\/products\/personalised-shampoo-for-straight-hair","provider":"røre","version":"1.0","type":"link"}